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2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Shopping during sales without getting scammed isn't always easy.

Want to snag real deals? After falling for tricks myself a few times, I turned to a trusted salesperson friend for advice. She shared proven strategies to dodge common sales pitfalls.

Since then, I've shopped confidently in stores and online—scam-free. Now, I'll pass these insights to you, drawn from real-world experience and consumer protection guidelines.

Here's how some merchants try to mislead shoppers—and exactly how to protect yourself.

You'll shop smarter in 2022. Watch out for these:

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Contents
  • 1. Inflating the reference price
  • 2. Pricing errors on sale tags
  • 3. Advertising fake in-store discounts
  • 4. Using non-compliant labels
  • 5. Adding 'no returns or exchanges' clauses
  • 6. Mixing sale and non-sale items
  • 7. Selling old collection stock
  • Conclusion

1. Inflating the Reference Price

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

This is a classic tactic.

Merchants inflate the 'original' price on the tag—far above the actual reference price—then apply a 'generous' discount that isn't real.

Example: Chairs tagged at €133 originally, 'on sale' for €79.99. Sounds great—until you learn they normally cost €99.93. The real savings? Minimal.

How to avoid it: For big-ticket items like appliances, furniture, or electronics, check prices pre-sales across stores. Compare online too for a true baseline. Small items are trickier, but vigilance pays off.

2. Pricing Errors on Sale Tags

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Calculation 'mistakes' happen more than you'd think.

Example: Pants at €75 with 30% off should be €52.50, but tagged at €55. It's not revolutionary savings lost, but every euro counts.

How to avoid it: Whip out your phone calculator for suspicious deals. Or use this mental math shortcut: 10% off is easy, scale up from there.

3. Advertising Discounts That Don't Exist In-Store

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Eye-catching signs scream -50% or -70% to lure you in. But inside? Those deals vanish.

It's false advertising, plain and simple. Sales frenzy makes us overlook it—or settle for lesser promos.

How to avoid it: Stay cool. Enter for the advertised deal only. Pro tip: Wait 48 hours before impulse buys to curb FOMO.

4. Using Non-Compliant Labels

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Legal sale labels must show three things: original price, sale price, and discount percentage.

Skip compliant tags? Question it.

How to avoid it: Spot a missing element? Ask staff—it might be an oversight. Steer clear of 'everything €10' bins or unlabeled 'sale' racks. No tag, no buy.

5. Adding 'No Returns or Exchanges' Clauses

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

This phrase pops up everywhere during sales. Key fact: Sale items carry the same legal protections as regular ones.

Merchants must refund or exchange for hidden defects. Size regrets? No obligation, though goodwill happens. Online? Same rules, plus a 7-day withdrawal right from delivery (item must be pristine).

How to avoid it: Try before you buy to ensure fit.

6. Mixing Sale and Non-Sale Items

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

You go for sales bargains, leave with full-price new stock. Guilty?

It's unfair—stores must separate sale items clearly, with proper labels. Same online: No mixing on pages.

How to avoid it: Scrutinize labels for discounts. That 48-hour rule crushes impulse upsells.

7. Selling Old Collection Stock

2022 Sales Scams Exposed: 7 Common Merchant Tricks and Expert Tips to Shop Smart

Rule: Only items sold within the last month qualify for sales discounts. No dusting off 2018 stock or cheap 'sales-only' junk.

That's merchandise fraud.

How to avoid it: Scout collections beforehand. Slow down—no rush buys.

Conclusion

Armed with these tips, sidestep major sales traps online and in-store.

Bonus: Watch for cyber threats like phishing during peak shopping. Stay informed, save more.