Product prices mean little without considering quantity. The smartest way to sidestep misleading promotions and make savvy purchases? Always compare prices per kilo.
This levels the playing field for true value.
Brands love touting '10% free,' '30% off the second item,' or buy-one-get-one deals to lure you in. But dig deeper, and many prove less impressive than advertised.
To ensure a promotion delivers real savings, compare prices per kilo. They're right there on shelf labels, giving you an instant read on true cost.
As a seasoned shopper, this simple check has saved me countless euros.
A three-pack of green beans (one free) was €3.02 last week—€0.92 per kilo. The store brand? €1.53 per kilo. Clear winner.
Next shelf: Laundry detergent with '10% free' priced €3 higher per liter than my go-to. Passed without hesitation.
This tip shines during holidays, when makers exploit festive cravings. 'Cheaper' smoked salmon often skimps on weight; same for foie gras.
Share your examples in the comments!
No more falling for gimmicks—supermarkets' tricks won't fool you.
Your expert eye spots genuine deals instantly.
Hard to pin exact figures, but dodging €10 weekly fakes adds up: €40 monthly, €480 yearly savings for me.
